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Conflict-Free Diamonds: What Does it Mean?

Searching for an ethical engagement ring? Learn about conflict-free diamonds, issues with artisanal mining, and how to find a ring that’s right for you.

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Princess-Cut Diamonds: the Ultimate Guide

Princess-cut diamonds are an excellent alternative to rounds. Learn the 4Cs for princess cuts and how to choose the best diamonds for your engagement ring.

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Before spending money on a VVS diamond, read about the pros of cons of diamonds with this clarity grade. What you learn might surprise you!

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Oval-Cut Diamond Buying Guide: Beyond the Bowtie

Don’t let the bowtie effect keep you from buying an oval-cut diamond. With prices lower than rounds, ovals are also a stylish choice for engagement rings.

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How to Grade Fancy Cut Diamonds

Fancy cut diamonds can have any finished shape, except round. These stones have their own grading criteria, in particular regarding proportion and symmetry.

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Searching for diamonds online shouldn't be so complex. Use our recommended parameters to buy the best diamond for your engagement ring — and your wallet!

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Properties of Diamond Simulants

Diamond simulants, like cubic zirconia and moissanite, often appear in jewelry. See how the properties of real diamonds compare with popular imitations.

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Lab-Created Diamonds: the Ultimate Guide

Separate fact from fiction and you’ll find lab-created diamonds make great alternatives to mined diamonds. Our guide will show you how to shop for them.

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2018 Update to the FTC Diamond Jewelry Guides

The US Federal Trade Commission (FTC) can help jewelry marketers avoid making deceptive claims. Learn about the FTC diamond jewelry guide updates for 2018.