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What does a diamond cost? When consumers think of diamonds, they think “expensive.” However, what exactly makes that so? Beyond the unavoidable factors of mining, cutting, grading, and setting, who or what determines diamond prices?

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Diamond buyers often want to know which of the Four Cs of gem grading is most important — color, clarity, cut, or carat. However, these qualities aren’t as distinct as they seem. Learn more about diamond color and how it affects the other qualities as well as overall value.

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