Review of Lightbox Jewelry for Blue Nile: This Will Save You Money
|Clean, simple designs||Limited size selection|
|Cheaper than most natural diamonds||Limited size selection|
|Do I care that it was grown in a lab instead of the Earth? No! It’s conflict-free!||Website is a little confusing. I couldn’t find the Lightbox Jewelry rings from the main page, but could later when I filtered products.|
|Extremely fast 2-day delivery|
|Easy 30-day returns for most purchases|
History of Lightbox Jewelry
De Beers is a legend in the diamond industry. Among other things, they created the perception that diamonds are rare (they’re not) and originated the old myth that you need to spend a month’s salary on an engagement ring (you don’t). De Beers fought for years against lab-grown diamonds, especially as the cost to produce lab-grown diamonds dropped. However, consumers inevitably discovered lab-grown diamonds, which are indistinguishable from natural diamonds at a fraction of the cost. De Beers conceded as much with the launch of Lightbox Jewelry in 2018.
Lightbox Jewelry wants to offer exceptional diamonds at an “accessible” cost to consumers. “Accessible” certainly means affordable. Lightbox Jewelry promises high-quality diamonds starting at $800 a carat. They offer pink, blue, and white diamonds. If you’re interested in a fancy colored diamond, this is substantially less than the tens of thousands of dollars per carat (or more) for a natural pink or blue diamond.
De Beers will continue to invest in lab-grown diamond technology via Lightbox Jewelry. It offers a “Lightbox Finest” line that uses a CVD growth method with a secondary refinement to produce stones with VVS clarity and D, E, or F color, which are the highest color grades for white diamonds. (What’s CVD? We’ve got you covered in this article about diamond production methods.) Signing up for their newsletter promises to keep you updated on the launch of bigger sizes. De Beers also promises to bring more transparency to the industry regarding environmental impact. This will definitely resonate with any consumer concerned about the ethics and sustainability of the diamond industry.
The Target Audience for Lightbox Jewelry
There are a few key points that make lab-grown diamonds competitive with natural diamonds.
First, the price: every diamond sold by Lightbox Jewelry is $800 a carat. Many of their diamonds have a Very Good cut grade and VS clarity. That means a high-quality diamond by any standard. If you get a smaller stone, you’ll pay even less.
Keep in mind, though, that the setting costs extra. These prices are only for the stone. However, the cheapest natural, 1-ct, VS diamond with a Very Good cut starts at $3,400 on Blue Nile.
Second, lab-grown diamonds are likely more ethical than mined diamonds. Much has been written on the ethics of the diamond industry and conflict diamonds. If you’re concerned about conflict diamonds, you’ll prefer buying a stone produced in a lab.
Research has shown that younger generations, like millennials and Gen Z, are more price-conscious and concerned about conflict diamonds than their parents. Blue Nile is clearly playing to this crowd through this partnership.
What They Sell — and What They Don’t
The Lightbox Jewelry collection doesn’t sell loose stones. They offer necklaces, rings, bracelets, and earrings. Check out the following video for our opinion of Blue Nile’s Lightbox Jewelry collection. This is our very first time as a Lightbox Jewelry shopper — we only did one take — so you get our true, unedited opinion.
The Buying Experience
The Lightbox Jewelry collection offers limited inventory with clean, simple, and delicate designs. It’s more fashion jewelry than fine jewelry. We bought the 1-ct pink diamond halo earrings set in 14K white gold.
These earrings are also available with white or blue diamonds.
Despite the limited inventory, we love how the stone color is customizable. They even offer a matching necklace, which is also customizable.
I chose a pink diamond because I think there’s nothing quite like the sparkle of a diamond (as opposed to a pink sapphire or pink topaz). The fire and brilliance are just unmatched, in my opinion. The 14K white gold is also a great metal option for this piece. You wouldn’t want to put a pink diamond in sterling silver.
The buying experience was very simple. I pointed, clicked, and input my credit card information. The one downside was that it was a little hard to search. For example, I couldn’t find my way to the rings, but later discovered they offer 14 different rings, many of them stackable like this beauty.
I love this ring! How come I couldn’t easily find it? No matter, I left very excited about buying a pair of pink diamond halo earrings for a fraction of what it would cost to buy a pair of the same earrings with natural diamonds.
It seems too good to be true. So is it?
No, it’s the real deal. Before we reveal the product we received, let’s discuss logistics.
I received the earrings in two business days. It was lightning-fast delivery for no additional fee (I could have upgraded to one-day delivery for an additional $5).
I also had the option to add accessories to my order.
Finally, I was impressed with the number of payment methods that Blue Nile offers.
But the real stars of the show were the earrings. They were stunning.
The first thing I noticed was the packaging. The earrings arrived in a cardboard box, wrapped in bubble wrap, and enclosed in a simple jewelry box. They arrived in perfect condition.
The next thing I noticed was the color of the stones. They were a much lighter pink than the picture on the website. I actually prefer the lighter pink, but it’s worth noting the difference in color between the website and the actual product.
Finally, the halo diamonds and the metalwork are perfection. I couldn’t take my eyes off the sparkling stones.
If you find you aren’t happy with your purchase, Blue Nile has a return policy that includes the Lightbox Jewelry collection. Just contact Blue Nile within 30 days, and they’ll send you a free return label.
This purchase was so easy, and I am so happy with the price and look of these earrings, that I might just go back for that pink diamond ring.