Before you buy a diamond, check out our informative guides built from our 25 years of gem expertise.
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Diamond SourcesShoppers have many options for sourcing diamonds, from conflict-free mined diamonds and recycled vintage stones to lab-grown synthetics. There are even lookalikes available, such as moissanites and white sapphires. Learn the pros and cons of these alternatives.20 Articles
The 5th C - CertificationFor a purchase as significant as a diamond, make sure you’re getting exactly what you’re paying for. Learn about the laboratories that issue diamond grading reports or certificates and their different grading systems, so you can buy with confidence.3 Articles
The 4 Cs of Diamonds - ColorThe most popular diamonds have no color. The more colorless or white they appear, the higher their grade and cost. However, “fancy colored” diamonds, such as pink, green, and blue diamonds, are much rarer and can cost far more than colorless diamonds. Learn how gemologists grade diamond colors and how to pair a stone with a metal color for a setting.17 Articles
The 4 Cs of Diamonds - CutA diamond’s cut grade tells how well it’s cut, from a rough crystal to a finished gem. The cut grade covers how much light the stone reflects as well as its fire, symmetry, and polish. It’s the most important contributing factor to a diamond’s beauty. Learn how the experts evaluate the cut.7 Articles
The 4 Cs of Diamonds - ClaritySome inclusions — tiny crystals and other features within gems — will have no impact on a diamond’s clarity grade and value. Others can negatively affect not only a diamond’s beauty but also its structural integrity. Sometimes, diamonds with low clarity grades can still be “eye clean” and might make great buys. Confused? Learn how to judge a diamond’s clarity for yourself.14 Articles
The 4 Cs of Diamonds - CaratsAs diamond carat weight increases, prices go up. However, prices increase exponentially rather than incrementally. Certain carat values, called “magic numbers,” mark the points where diamond prices jump. Learn how to choose the carat size that’s right for your style and budget.7 Articles
Diamond ShapesAlthough rounds are the most popular diamond shape, there are many others to choose from, like cushions, ovals, and hearts. See how they compare, both in terms of performance and cost, and learn how to get the best deal for each shape.19 Articles
Choosing a Ring Style, Setting, and MetalThere are many ring metal and setting options for diamond rings, not to mention different overall styles. Learn the pros and cons of different combinations of metals, settings, and styles.28 Articles
Cost Factors, Savings, and FinancingDiamond prices often seem mysterious. What makes them so expensive? Who decides what they cost? Learn about the factors that influence diamond pricing, so you can make the best possible decisions when buying your engagement ring.10 Articles
Deciding Where to Buy a DiamondIf you’re shopping for diamond rings online, you might be overwhelmed by the options you’ll face. Learn how to simplify your search parameters and stay within your budget.30 Articles
BriteCo’s Personal Engagement Ring Calculator Review
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Best Rings for Men in 2023
Moissanite vs Diamond: Beauty, Durability, and Price
How to Spot a Fake Diamond: What These 13 Tests Really Mean!
Lab-Grown Diamonds FAQ
Diamond Certification FAQ
Does the GIA Grade Lab-Grown Diamonds?
How to Read a GIA Diamond Grading Report
Most Expensive Diamond Colors With Prices
Diamond Buying and the Four Cs, Part 2: Diamond Color
Best Diamond Color for Rose Gold Rings
Hearts and Arrows Diamond: Is it Worth it?
Diamond Polish and Symmetry Explained
Diamond Buying and the Four Cs, Part 3: Evaluating Diamond Cuts
Diamond Buying and the 4 Cs, Part 4: Assessing Diamond Clarity
Is an SI1 Clarity Diamond a Good Choice?
Are Flawless Diamonds Perfect?
What Carat Diamond Should I Choose?
Diamond Measurements: What You Should Know Before You Buy
Two-Carat Diamond Rings: Buying Top Quality
Engagement Ring Setting: What's Your Style?
How to Match a Wedding Band and Engagement Ring
How Wide Should My Engagement Ring Band Be?
Before Buying a Diamond: 9 Tips You Should Know
How Much Should You Spend on a Diamond Engagement Ring?
How to Save Money On a Diamond
Buying Diamonds Online? Match Your Shopper Personality Type to an Online Store
How to Try On Engagement Rings Before Buying Online
Is It Safe to Buy a Diamond Ring Online?
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