The brainchild of a third-generation family jeweler, BriteCo is an innovative insurance technology company that empowers jewelers by providing them a free, fast, efficient, cloud-based appraisal system. They offer their customers jewelry and watch coverage they can trust, with policies rated A+ by Standard and Poor’s and A by AM Best. Licensed in all 50 states, BriteCo provides unrivaled protection against damage, theft, loss, or mysterious disappearance.