ItsHot diamond jewelry store was founded back in 2004. It is located at the heart of New York’s jewelry district – 48 West 48 Street. The store manufactures the majority of the jewelry items it sells, operating a storefront out of New York City, in addition to their successful online platform. Their catalog is huge, encompassing more than 20,000 unique pieces of diamond jewelry and designer watches for both women and men. 

Perhaps most importantly, ItsHot is known for its reputation for dependability and outstanding service. These are why ItsHot’s regular clients include mostly celebrities and people of great means, who keep coming back.