Writing Effective Advertising for Gems and Jewelry
If you’re in the gem and jewelry business, you’ll need to write effective advertising. These techniques will help you succeed.
If you’re in the gem and jewelry business, you’ll need to write effective advertising. These techniques will help you succeed.
If you’re considering adding toxic and radioactive gems to your collection, be on the safe side. Learn the basics of toxicity, how to minimize exposure,…
Learn how to cut star and cat’s eye gems. Once you understand how asterism and chatoyancy work, you’ll find unexpected treasures in overlooked…
Explore 37 blue gemstones from rare collectors’ specimens to durable jewelry options. Learn how to assess quality, understand durability factors,…
Although anglesites with pale colors can show great dispersion and brightness, they’re difficult to cut and inadvisable to wear. Faceted pieces…
Platinum and gold are the two of the best types of metal for an engagement ring. But they aren’t the only choices. This guide explores other metal…
Gem cutters can choose from many faceting styles. Learn about the most common custom cutting techniques and pick one that suits your needs and skill…
When is recutting diamonds and other gems worthwhile for a professional gemologist? Learn how to make this determination and avoid potential…
With bright, apple-green hues, chrysoprase makes an eye-catching jewelry stone. Our chrysoprase buying guide will help you pick a top-quality…