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Clarity grading is one of the Four C’s and its importance cannot be underestimated. However, where understanding clarity grading becomes most important is in sales.
Many of your customers will ask about a gem’s “flaws” or “imperfections.” These negative words create obstacles. You should make it a point to use the term “inclusions,” rather than imply the gem they are looking at is somehow deficient. Many years ago, jewelers adapted the …
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