Launched in 1999, Blue Nile was one of the first online diamond retailers. They revolutionized the way people bought diamond engagement rings by offering low-cost stones and customizable rings. And until other stores such as James Allen and With Clarity came along to give them a run for their money, they were the ultimate disrupter of the diamond buying experience.

In this review, we will discuss Blue Nile’s diamond selection and their quality, the buying experience on their site, and tips to save some money with Blue Nile.

Diamond Selection: Are Blue Nile Diamonds Legit?

Blue Nile diamonds are absolutely legit. But because they cost less than diamonds at brick-and-mortar retailers, it’s understandable how someone shopping for a diamond might be skeptical. The price difference is all in the business model. Blue Nile, along with similar retailers such as James Allen or With Clarity, don’t have the overhead costs of traditional diamond retailers, and they pass that savings onto the consumer.

Blue Nile has over 120,000 diamonds available on their site – not as much as their competitor James Allen, but certainly enough to guarantee you’ll find something that fits your taste and your budget.

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